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Why We Should Be Talking About Organizational Identity and Not Just Company Culture
Organizational identity heavily influences business strategy and should directly dictate company culture. Originally published on...

Jena Booher
Mar 15, 20233 min read
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Scaleup Archetypes: The Key to Managing Professional Conflicts and Unlocking Company-Wide Success
I created four archetypes to help employees understand their role during the pivotal scale-up stage. Here, you'll learn about each style,...

Jena Booher
Jul 14, 20225 min read
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Lessons for the Young Startup Leader: How to Get Through an Economic Downturn
We're hearing it everywhere: Tough times are coming, especially for startups. Here are my top tips to help you prepare for bumpy months...

Jena Booher
Jun 10, 20223 min read
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