Strategic Startup Advisor Services
for Founders & Executives

I worked with Jena on a range of projects at VTS spanning post-M&A integration, company values development, DEI, and leadership coaching. Put simply, Jena is an incredible change agent. She drives results by combining an evidence-based, structured approach with an empathic but unflinchingly courageous personality.

Another quality of Jena is her ability to integrate the personal and organizational context she’s working in, nurturing deep relationships and building a custom strategy. On top of all that, she’s just a fun and joyful person to collaborate with.

I’d recommend Jena to anyone seeking to catalyze change in their professional life or in their organization.

Jena is a Startup2Scaleup people and culture expert. I have worked with her for over 5 years at VTS. As we started to scale, Jena quickly codified our new scaleup company identity and then coached the exec team and all our employees into that new vision. The impact of her work was that we were able to navigate the increasing complexity of our business with highly committed and engaged teams.

Jena is a one-of-a-kind startup advisory powerhouse and partner to executive teams navigating the challenges of growing business. I have worked with (and brought Jena along) to three different startups over the course of the last eight years. I have seen Jena apply bespoke and thoughtful playbooks to help executive teams succeed in different situations including high velocity growth pains, market pivots, M&A, and long term founder vision and execution alignment. Jena is my go-to leadership advisor to bring on board - her direct, collaborative and bespoke approach works well with a diverse group of leaders, and her results speak for themselves.

I have worked with Jena at two different organizations for the past 8 years. We collaborated together to accomplish the organizational transformation she spearheaded at VTS and when I left VTS for Nava, I had her coach our key leaders across all major functions including sales, HR, CS, Product, and Engineering. Highly recommend Jena for any high growth startup moving into the scaleup phase of growth. She will be critical in getting you through the “messy middle.”

Jena has been an integral part of our leadership culture and has significantly impacted our ability to move past hurdles that many growing businesses face. Jena brings extensive experience of what has and hasn't worked for other companies at similar stages, and works directly with our leaders to advise how we can put our business in the best position to succeed. I appreciate Jena's bespoke approach to each company's unique needs - earlier this year she crafted a mission & vision leadership offsite that led to strong executive alignment on a revised long-term strategic plan and playbook. I would highly recommend Jena as an advisor to any growing company that is looking to unlock more of their leadership potential.